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"The Night Begins to Shine," a previously unknown song first used as a joke in a năm trước episode in Teen Titans Go!, hit the charts this summer.
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Courtesy of Cartoon NetworkScan the Billboard rock charts for the week of August 26 & you"ll find the usual suspects: Imagine Dragons, Foo Fighters, Portugal. The Man.
But snuggled in at No. 23 is a new entry to lớn the field: a tuy vậy called "The Night Begins to Shine" by a band called B.E.R.
How"d this unknown song, written more than a decade ago, break into the charts? The answer: the cartoon Teen Titans Go!
While "toon-based singles often get onto the charts only because of corporate overlord plotting, the success of "The Night Begins lớn Shine" was actually unplanned.
A snippet of the song first appeared on the cartoon in 2014. Peter Michail, a director & producer on Teen Titans Go!, was directing an episode called "Slumber Party" when he came up 10 seconds short.
It"s important to lưu ý that Teen Titans Go! does not have its own composer. There"s no person on the Warner Brothers lot conducting an orchestra along to lớn the cartoon. Instead, directors have lớn score their own stuff using whatever they can find in their in-house music library.
"That whole episode, I was scoring it with an "80s vibe," says Michail. "So I literally went into the "80s rock genre và
And that"s how you get Cyborg — one of the Teen Titans — singing along lớn B.E.R. In the beginning of the episode. He sings a few lines — & then promptly turns out the lights and goes lớn bed.
YouTube
That was it. It was, the producers admit, a throwaway joke khổng lồ fill time. But fans heard it differently.
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"Off that episode, people started saying, "What"s this song? Is this a tuy vậy I"ve heard before?"" says Teen Titans Go! executive producer Michael Jelenic.
So the show"s producers decided: You know what? This tuy vậy rules. B.E.R. Rules. In the next season, it became Cyborg"s favorite tuy vậy — even if fellow Titans didn"t agree with his taste.
The song"s popularity grew online. On YouTube, fans started playing the tuy vậy over other cartoons. Next came remixes, and that sure-sign symbol of an online hit: hour-long loops.
This month — and here"s where that corporate overlord plotting starts lớn kick in — Cartoon Network decided lớn go all-in and air a four-part series about the song. They released an EP. They commissioned covers from musicians lượt thích CeeLo Green and Fall Out Boy.
YouTube
And that"s how B.E.R ended up on the rock charts, beating out radio rock bands The Lumineers & Muse.
Carl Burnett, the "B" in B.E.R., helped write & produce the song. He"s the one who got the assignment in 2005 to lớn write an "80s-style tuy nhiên for a music library. And he"s as surprised as anyone by its success. "Who would think it from a tuy nhiên that has its roots as a music library track?" he says.
I asked him what it was lượt thích to have an accidental hit — which, admittedly, is probably not the best way lớn phrase a question to lớn a songwriter. Luckily, Burnett wasn"t offended.
"Hmm, accidental," he says. "I would say that it"s miraculous."
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